top of page

Research + Strategy

Humiston Design Co.  |   2021  |   Miro, Illustrator, Photoshop

While attending SCAD for Design Management (Innovation and Applied Research), I started a project of working with former colleagues in the outdoor industry, local athletes, and outdoor brands to field test product. Included in this effort I conducted a deep dive into product category, brand, and reviews. I practiced different styles to communicate the data of each review. This project gave me an excellent opportunity to apply my learnings, meet new people, and increase my understanding of outdoor business and marketing needs.

NEMO tent research
UGG boot research
Jetboil research
Arc'teryx Atom Hoody Research
Lyocell/Tencel research
Merino wool research
Taylor Stitch Chore Pant research
Kuhl Kollusion Fleece-lined Jacket research
Chaco Sandal research
Hoka One One research
Hemp research
Haglofs LIM Essen Down Jacket research
Arc'teryx Beta SL Hybrid Jacket research
Asics Onitsuka Tiger Mexico research
Arc'teryx 15L Index Backpack research
Birkenstock Arizona Sandal research

BONUS!

TNF  |   2022   |   Miro, Illustrator, Photoshop

After graduating Design Management, I applied learnings to a design management project for The North Face to identify opportunities for growth and improvement within their Black Label segment.

Market research work sample
Market research whiteboard sample
Market research work sample
Market research whiteboard sample
Market research work sample
Market research and analysis work sample
Market research and analysis work sample
Leaf Pattern Design

Let's Talk

Drop Me a Line

bottom of page