Research + Strategy
Humiston Design Co. | 2021 | Miro, Illustrator, Photoshop
While completing my M.A. in Design Management at Savannah College of Art and Design, I initiated a series of applied research projects focused on outdoor product performance, brand positioning, and market opportunity.
I partnered with former industry colleagues, local athletes, and emerging outdoor brands to field test products and gather qualitative and quantitative feedback. This work combined category analysis, competitive benchmarking, and customer insight to better understand what drives product success in the market.
I explored multiple approaches to synthesizing and communicating findings—developing visual reports, infographics, and narrative frameworks that made complex product and market data more accessible and actionable.
BONUS!
TNF | 2022 | Miro, Illustrator, Photoshop
Following graduation, I applied these methods to a design management project for The North Face, identifying opportunities for growth and refinement within the Black Label segment. The work focused on aligning product, brand, and customer experience through clearer positioning and strategic insight.
