Tonya Humiston
Creative Director & Translator of Complexity into Clarity
My Projects
Data Visualization Work Sample
At U.S. Government Accountability Office, I specialized in translating complex policy and technical information into clear visual narratives, including infographics and data visualizations designed to make research findings more accessible to broad audiences.
Research + Strategy Work Sample
While completing my master’s in Design Management, I conducted independent research examining standout products from leading outdoor brands.
Each study combined competitive analysis, qualitative and quantitative research, customer feedback, and applied design research to uncover what made each product successful. I translated the findings into visually engaging reports and infographics, publishing them on LinkedIn and my portfolio, which drew attention from several emerging brands that sent products for testing and evaluation.
I collaborated with local athletes and experienced industry colleagues and synthesized diverse insights into actionable recommendations. This was all in efforts to strengthen my ability to identify product opportunities and translate complex information into clear, strategic visual narratives.
Graphic Design & Marketing Work Sample
During graduate school, I expanded into graphic design and marketing communications, later joining Norwich University as Associate Director of Marketing & Creative. In that role, I led cross-campus campaigns and creative initiatives that connected faculty, staff, and leadership, built brand-consistent systems, and improved engagement across digital and print channels.
Apparel Design Work Sample
I spent more than a decade designing outdoor apparel and gear for brands including REI, Columbia Sportswear, Marmot, and Toad&Co, collaborating with cross-functional teams and overseas factories to bring technically complex products to life.
Illustration
Sample Work
Illustration has been a central tool in my visual storytelling, from hand-rendered sketches to complex digital graphics. I create visuals that clarify scientific and policy information, enhance posters and reports, and make complex content accessible to diverse audiences.
Creative Services
Data Storytelling & Visualization
Brand & Marketing Strategy
Illustration & Visual Communication
Design Research & Opportunity Analysis
Apparel & Product Design
Creative Team Leadership & Collaboration
